first_imgWhen Wenner Media plucked Steve Schwartz last December from Reader’s Digest to be its new chief digital officer, Gawker took a swipe at Schwartz’s previous company, facetiously referring to it as “that bastion of online innovation.”  However, Schwartz’s successor, acting general manager Jonathan Hills, and his team are working to change that perception of Reader’s Digest as a legacy print brand. He’s having some success: in June, monthly uniques to ReadersDigest.com rose 82 percent to 2.5 million while page views shot up 105 percent to 12.2 million, compared to 1.4 million uniques and 5.9 million page views in June 2008. Building off a redesign last year, Hills said the goal was to take the site from something basic to a robust presence. “At the top of the list was turning ReadersDigest.com into a meaningful destination site,” Hills told FOLIO:. “That meant offering engaging content that brings people back every day.”  That includes creating accessible, quick-hit content and pushing it out through viral channels such as Digg and Twitter. One of the top performing Reader’s Digest stories of the past year was  “13 Things Your Waiter Won’t Tell You,” which the RD team pushed out to different outlets, driving significant traffic to the site. ReadersDigest.com is also seeing a bump from folding in content from former stand-alone sites such as The Family Handyman.  Carving an Online IdentityHills said his team works closely with the print editorial group but that the focus needs to be less on the platform and more on the idea. “It really comes down to how content is packaged and how it’s positioned,” he adds. “We may take a story from the magazine that works great as a three or four-page story and repackage it online as a slideshow or video clip because that works much better for the online audience.”  “As a publishing company, there’s an inherent expectation that the Web site should be a companion to the magazine,” he added. “We’ve pushed the idea that in order to grow we need to create our own identity online. That doesn’t mean we have to be a completely different entity but we need some freedom to not replicate the magazine on the Web. That’s never going to produce any kind of growth for us or anyone else.” Working with the audience development group on SEO, social media and newsletter initiatives is a priority as well. “That’s empowering our growth rather than spending $100 million on a big ad campaign,” Hills said.  Next up is transforming the Reader’s Digest brand into a multi-platform experience. “We’re focusing on video,” says Hills. “Much of our content is perfectly suited for it, and it’s highly monetizeable. We’re looking at mobile carefully and we’ll see action there this year whether it’s on the iPhone or another device. One of our key concepts is to present people with quick, concise content on different platforms. That’s a big push over the next six to 12 months.”last_img read more

first_img 1 E3 2019: The weirdest stuff from the show floor E3 2019 Tags Why 2020 could be the best year for video games reading • Cyberpunk 2077 delivers with Keanu Reeves and its next-gen open-world vision Share your voice Jul 26 • Doom Eternal: QuakeCon ‘Year of Doom’ keynote shows more ‘Battlemode’ action E3 2019 Aug 19 • Borderlands 3: FL4K, new endgame content and everything else we know Aug 3 • E3 journalists see their personal info exposed by security flaw 23 Photoscenter_img Comment After sitting through an extended gameplay demo at E3 2019 it’s become incredibly clear that Reeves’ role in Cyberpunk 2077 (as Johnny Silverhand) is no mere cameo. He’s more like a perennial companion, implanted in your brain in this cyberpunk future. Think Navi, from Ocarina of Time, minus the “HEY LISTEN.” Keanu exists to guide you through missions, provide advice and presumably run tutorials. His performance is also… good?Part of the credit has to go to CD Projekt Red’s writing team. CD Projekt Red As a medium obsessed with technology and improved visual fidelity, video game writing is often an afterthought. It’s understandable. The act of video game creation is sort of like trying to build a plane whilst actually plummeting to your death at 122 mph. Sometimes good writing gets lost in the mix.But that’s not the case with CD Projekt Red.CD Projekt Red’s last major release, The Witcher 3, was something of a unicorn: a tremendously huge open-world game with incredible visual fidelity, that was somehow also rich with detail. And yeah, it also featured great writing for both its central quest and side missions. Cyberpunk 2077 seems to be blessed with the same level of craft in all aspects of its creation — and then some. The best part? The world itself. It’s insane.Cyberpunk 2077 is a game that feels like an old-fashioned generational leap. It’s been awhile. Remember when jumps from console to console heralded a complete rewiring of what was possible? Cyberpunk 2077 seems built in that same spirit. Aug 28 • Star Wars Jedi: Fallen Order trailer, gameplay footage and everything we know In Cyberpunk 2077, Keanu Reeves is everywhere. Literally. Because he’s inside your head. CD Projekt Red Last year Cyberpunk 2077 dominated E3 with a debut trailer (featuring an absolute bop of a song) that perfectly encapsulated the entire aesthetic CD Projekt Red was trying to project with its upcoming dystopian video game nightmare.This year Cyberpunk 2077 came armed with Keanu Reeves.And of course the crowd went wild. The internet went wild also. He’ll play a major part in Cyberpunk 2077, but Reeves is also at the eye of a perfect storm of online conditions. He played himself in a perfect, Twitter-friendly performance in a new Netflix movie and got memed hard as a result. Then he came onstage at E3 and screamed “you’re breathtaking” to an enraptured audience in perhaps the only truly wholesome celebrity appearance in E3 history. It went about as viral as E3 can get. • The sheer density of the world, sprawling in scope, is almost shocking. Cyberpunk 2077 feels large but is also precisely designed, steeped in considered lore. Almost as if the stories being told were seamlessly tied to the game world, like they should be.It reminded me of the jump from Grand Theft Auto III to Grand Theft Auto IV, a leap that felt gargantuan back in the day. Instead of being an empty playground where the player is the impetus for all action, Cyberpunk 2077 makes its protagonist feel like a bit player in a broader universe. A disturbingly huge number of NPCs stroll past, you interact and scan the environment. Conversations occur in multiple languages. It’s overwhelming to the point where I question the ambition at work here: Is this game possible? Can it live up to the promise of these demos? Time will tell.The only concern? The combat itself. Large-scale open-world RPGs typically struggle with moment-to-moment combat — the Fallout series, Grand Theft Auto and, yes, even The Witcher 3 are good examples of that fact. Cyberpunk seems leaps ahead of those games but, less than a year from its release in April 2020, gunplay did feel a little unpolished. It’s a complaint I’ve heard from a few people lucky enough to check out this year’s E3 demo. Cyberpunk 2077 is no Doom Eternal, but it still feels eons away from, say, Fallout 4. And when you add the ability to hack enemies and the environment during combat situations, I’m confident Cyberpunk 2077 will provide unique, rewarding avenues for players to experiment. If CD Projekt Red pulls this off, Cyberpunk 2077 could be legendary. But celebrity performances in video games haven’t gone well traditionally. Game writing is traditionally bad — extremely bad. Celebrity acting performances are often phoned in. In the case of Kiefer Sutherland and Metal Gear Solid 5, his limited performance meant that the main character, Snake, barely spoke at all.Thankfully this doesn’t seem to be the case with Cyberpunk 2077. In Cyberpunk 2077, Reeves is everywhere. Literally.Because he’s inside your head. 40 Photos See All Culture Gaminglast_img read more

first_imgA missile fired by Syrian forces killed at least 18 civilians on Tuesday in a residential neighbourhood of the old quarter of Aleppo city, a monitoring group said. “The missile struck when people were still inside their homes in the Maghayir district. It killed 18 civilians, including one child, and wounded dozens of others,” said Rami Abdel Rahman, director of the Syrian Observatory for Human Rights.“There are many people still stuck in the rubble, and ambulances are going back and forth transporting people,” Abdel Rahman said.The Britain-based Observatory said the death toll was likely to rise as more bodies were discovered.Photos published by the monitor showed crumbling walls surrounded by a sea of dusty plastic and cinderblocks.Groups of men, some wearing the white helmets associated with civil defence volunteers, waded through the rubble. More than 35 homes were destroyed, the Observatory said.last_img read more

first_imgA little appreciation and a sense of belonging from mentors may be helpful in reducing adolescents destructive behaviour and delinquent activities, says a new study, emphasising the importance of mentoring the youth.The study revealed that of the natural mentors the respondents identified, teachers or coaches at their school had a significant impact on reducing dangerous behaviour.”If you are made to feel useful and important to others, especially in this case by a non-kin and education-based mentor, then you are more likely to have a reduction in delinquency and dangerous behaviour,” said lead author, Margaret Kelley from the Department of American Studies at the University of Kansas in the US. Also Read – Add new books to your shelfThe findings may be encouraging for educators, parents and those who work with youths, especially in trying to prevent at-risk adolescents from heading down a path of delinquency and dangerous behaviour that could jeopardise their future.”Making them feel appreciated and providing a sense of belonging for them at this crucial point in their adolescence can change those trajectories,” Kelley said, in the paper published in the journal Children and Youth Services Review,” said Kelley.Further, the research showed males found guidance and advice from their mentors while women tended to receive emotional nurturing.”The study also indicated the importance of female mentors in serving as positive role models, as well as the importance of helping children establish non-kin mentoring relationships early,” Kelley added.last_img read more

first_imgSouth Cheshire Newcastle Borough Staffordshire Moorlands Full list M6, A500, A50 A- M Aston-by-Stone: Lane closure on A34 Stafford Road Southbound on November 7 Adbaston: Roadworks and road closure on Main Road near Marsh Meadow from October 22 until November 23 Cold Meece: Two way traffic controls on Yarnfield Road outside landfill site from November 1 until November 9 Cotwalton, near Oulton: Two way signals on A520 Hayes Bank from November 8 until November 12 Derrington: Roadworks and road closures on Church Lane and Mount Pleasant from November 5 until January 30 2019 Eccleshall: Roadworks and road closure on Green Lane from October 15 until November 9 Eccleshall: Carriageway incursion on B5026 High Street until November 6 Eccleshall: Two way traffic signals on Stafford Street near mini-roundabout between A519 and A5013 from November 5 until November 7 Enson: Roadworks and road closure on Enson Lane at the junction with Marston Lane from November 5 until November 7 Garshall Green: Roadworks and road closures on Garshall Green Lane from November 8 until November 14 Haughton: Multi-way traffic lights on Newport Road near Oak Tree Farm from November 6 until November 10 Meir Heath: Two way traffic signals on B5066 Hilderstone Road from November 2 until November 6 Milwich: Roadworks and road closures on B5027 Uttoxeter Road near Calton Farm from November 5 until November 9 Read MoreDriver arrested after running off from accident Stafford Stafford: Roadworks and road closure on Baswich Lane near the canal bridge from September 10 until December 14 Stafford: Temporary traffic lights and roadworks on Beaconside until April 2019 Stafford: Carriageway incursion on Bridge Street outside number 11 from November 5 until November 7 Stafford: Multi-way traffic signals on Drummond Road from October 15 until November 30 Stafford: Roadworks and road closure on Eastgate Sreeet from November 8 until November 9 Stafford: Two way traffic signals on A5013 Eccleshall Road from October 22 until November 9 Stafford: Give and take traffic control on Marston Road from November 1 until November 5 Stafford: Carriageway incursion on Market Street near Lloyds Bank from November 5 until November 11 Stafford: Carriageway incursion on Newport Road from November 8 until November 13 outside Egremont Stafford: Give and take traffic control on Riverway near junction with Lichfield Road from November 5 until November 7 Stafford: Multi-way lights on School Lane and Hillfarm Close from November 1 until November 5 Stafford: Two way signals on Shackleton Way from October 24 until November 6 Stafford: Roadworks and road closures on Shakespeare Road, Coleridge Drive, Tennyson Road and Somerset Road from August 6 until November 9 Stafford: Carriageway incursion on B5066 South Walls on November 7 – near Nationwide Building Society Stafford: Roadworks and road closure on Thorneyfields Lane in Castle Bank over M6 until April 2019 Stone: Roadworks and some overnight closures at Aston Roundabout from August 20 until November 16 Read MoreCCGs say there are enough flu vaccines for over-65s despite reported supply issue Rugeley: Rugeley: Lane closure on Main Road near junction with Bates Way from November 7 until November 9 Rugeley: Two way traffic signals on Setterfield Way from November 7 until November 13 Rugeley: Two way signals on Sitting Mill Road from November 9 until November 13 Uttoxeter and surrounding areas: Denstone: Roadworks and road closure on Stubwood Lane from November 5 until November 6 Doveridge: Give and take traffic control on Marston Lane from November 5 until November 7 Fole: Roadworks and road closure on Fole Lane between Folebank Barns and Godley Farm from October 31 until November 9. Uttoxeter: Roadworks and road closure on B5030 Ashbourne Road from November 1 until November 7 Uttoxeter: Give and take traffic control on Stafford Road on November 11 Uttoxeter: Multi-way traffic signals from the junction with the A522 New Road and Bentley Road to the access into JCB World Parts Centre until November 18. Uttoxeter: Roadworks and road closure on A522 from October 4 until January 18 2019. Withington: Roadworks and road closures on Nobut Road from November 5 until November 7 Want to keep up to date with the latest traffic and travel news?Each day Stoke-on-Trent Live journalists bring you the latest news on the roads and railways across Stoke-on-Trent, North Staffordshire, South Cheshire and further afield to help keep you on the move. For the very latest updates on roads including the M6, A500, A50 and more, visit our dedicated traffic and travel news channel here. We also run a live news feed each weekday, which you can access on our website’s homepage from 7am to 9pm from Monday to Friday. And for more as-we-get-it updates on the roads across the region and beyond, join The Sentinel’s traffic and travel Facebook group here.center_img Get the biggest Daily stories by emailSubscribeSee our privacy noticeThank you for subscribingSee our privacy noticeCould not subscribe, try again laterInvalid EmailDrivers are being warned to expect traffic and travel delays due to roadworks across Stafford Borough this coming week. Motorists hitting the roads of the area on Monday morning can expect a raft of delays and road closures waiting for them. The following roadworks are taking place in the Borough between Monday November 5 and Sunday November 11 – with this list also including Rugeley, as well as Uttoxeter for those who live, work and travel through the East Staffordshire town. This list contains only the roadworks considered to be most likely to cause delays on key routes as well as those involving road closures and temporary traffic lights. It is not exhaustive and does not feature some minor or emergency repairs that come up after publication. Other roadworks may finish or start before schedule or be cancelled altogether. If you only want information about roadworks in a different area of North Staffordshire and South Cheshire, visit the links below, otherwise scroll down for the roadworks most likely to disrupt your journey in Stafford Borough in the coming week All information from Highways England, local authorities and utility companies. Read MoreRoadworks from November 5 until November 11 Stafford Borough, Rugeley, Uttoxeter 1,100 accidents on one stretch of M6 Stoke-on-Trentlast_img read more